KUIS 12

SOAL

1. Sebutkan 4 pilihan strategi dalam internasional strategi manajemen!
2. Sebutkan yang dimaksud dengan International Human Resource Management & Bagan!
3. Sebutkan tahap-tahap dalam Akulturasi!
4. Jelaskan yang dimaksud dengan International Marketing dalam Bauran Pemasaran!
5. Cara memasuki Pasar Internasional?
6. Singkatan IMF dengan tujuannya!
7. Business International dan bentuk-bentuknya!

JAWABAN

1. - Multidomestic Strategy
    - Global Strategy
    - Transnational Strategy
    - Home Replication

2. International Human Resource Management : set of activities directed at attracting, developing and maintaining the effective workforce necessary to achieve a firm's objective.

Human Resource Management Process:

HRM Strategic Content

Recruitment & Selection

Training & Development

Performance Appraisal

Compensation & Benefits

Labor Relations

Contribution to Organizational Effectiveness

3. Tahap-tahap Akulturasi :

 Honeymoon

Disillusionment

 

Adaptation

Biculturalism

4. - International marketing is simply the application of marketing principles to more than one country. 

    - Bauran Pemasaran :

        Product : variety, quality, feature, brandname, packaging, size, design

        Price : list price, discount, payment, credit terms

        Place : channels, coverage, location inventory, transport

        Promotion : sales promotion, public relations, direct marketing, advertising

5. Cara memasuki pasar Internasional :

     - Exporting
    - International Licensing
    - International Franchising
    - Specialized Modes : Contract manufacturing, Management Contract, Turnkey project
    - Foreign Direct Investment (FDI)

6. IMF : International Monetary Fund

Tujuannya sebagai sumber penunjang dana bagi dunia internasional dan memberikan kesejahteraan bagi para anggotanya.

 

 7. Business International is all business activity that involve two or more countries.

Bentuk-bentuknya :

·         Investment

·         Export Import

·         Strategic Alliance