KUIS 9

1. Pilihan yang ada untuk memasuki Pasar Internasional!
2. Pengertian International Strategic Alliance!
3. Dua tipe Strategic Alliance!

1. Pilihan untuk memasuki Pasar Internasional:

·         Exporting

·         International Lisencing

·         International Franchising

·         Specialized Modes

ü  Contract Manufacturing

ü  Management Contract

ü  Turnkey Project

ü  Greenfield Strategy

·         Foreign Direct Investment

2. International Strategic Alliance : business  arragment whereby two or more firms choose to cooperate their mutual benefit.
3. Tipe Strategic Alliance :

·         Komprehensif

·         Fungsional

ü  R & D

ü  Human Resources

ü  Marketing

ü  Financing